What is Exponential?
Now more than ever, mainstream music in America is force fed via pop star imagery and idolization. Pretty people sell records...not the actual music itself. Exponential's goal is to put out music minus the pop star imagery or multi-million dollar record deals. Exponential is an emerging Texas based electronic and hip hop record label whose roster consists of a diverse group of producers, dj's, and multimedia artists.

Ernest Gonzales, a producer, DJ, and graphic artist who performs under the name Theory of Everything, created the Exponential label in 2000 as a vehicle for his far-flung creative concepts. "At the time, I just decided that I wanted to put out my own stuff...the original aim of Exponential was to be an art-and-music collaboration. I want to have art and music shows, and have them coincide."
Along the way, Exponential has become the first resort for San Antonio's underground electronic mavericks, including DJ Jester, Klassen, Donnie D, Realismo Magico and others.

It was while attending UTSA on an art scholarship that Gonzales met up with DJ Jester, aka Mikey Pendon. "We had mutual friends," Gonzales says. "My good friend Larry would do things every now and then with a band called Bucket Funk, and Mikey was managing them at the time."

Later, when Jester began to attract a national fan base, he asked Gonzales to design a Web page for him. When WFMU, the prestigious New York underground radio station, expressed interest in airing a DJ Jester mix-CD, Gonzales helped him put it together. The result, Heavily Booted, was Exponential's first release.

Since then, Exponential has released a steady stream of new music and there is much more music to come...